About Lollys Laundry
For 20 years, Lollys Laundry has been creating clothes with personality, made for women to wear their own way.
It all started in Copenhagen in 2007 with a love of colour, prints and the little details that make a piece feel special.
The Lollys universe brings together feminine silhouettes, strong wardrobe staples, edgy elements and timeless favourites.
From long bohemian dresses and embroidered jackets to soft knitwear and original prints. Pieces you can make your own, wear again and again, and mix across seasons.
Read on to meet the woman behind Lollys Laundry, step into our universe and discover the story behind the name.
Made to be worn. Made for you.
Copenhagen is part of our story and the way we see the world. A city full of contrasts, shaped by its history and driven by new ideas, where style needs to take you from a bike ride and the office to dinner with friends and whatever spontaneous plans come up along the way.
Everyday life is where our collections take shape. In the streets, on the bike lanes and among the women around us. Women who mix new with old, feminine with edgy, and colour with classic favourites. Unexpected details, patterns brought together in new ways and little surprises make our designs easy to recognise.
Some days, your outfit can make a statement. Other days, a small touch of colour is enough. There is no set formula. What matters most is that it feels like you.
Meet Kamilla
Kamilla Byriel Terkelsen is the founder, designer and creative energy behind Lollys Laundry.
With more than 30 years of experience in the fashion industry, she has a great love of art and colour and an eye for that wardrobe detail you never knew you were missing. Inspiration can come from a journey, a woman on the street, an old pattern or an unexpected colour combination.
Kamilla is part of every step. From the first idea to the choice of prints, fabrics, fits and buttons. Everything is created with passion, curiosity and a little bit of courage.
Because clothes shouldn’t just look good. They should make you want to wear them, style them in new ways and have fun while doing it.
So, who is Lolly?
Lolly isn’t one particular woman. And she doesn’t have just one style.
She can wear a bold print from head to toe. Mix a romantic dress with sneakers. Style her soft knitwear with relaxed denim. Or let one colourful detail make all the difference. And then she dances until morning in delicate lace and sequins.
She dresses for her mood, not by the rules. She is playful, creative and completely her own.
There isn’t just one Lolly. And that’s exactly the point.
And why... Laundry?
Laundry is about the pieces that never quite make it back into the wardrobe. The ones you put on again as soon as they’ve been washed. Because they feel right, are easy to wear and fit into your life.
That’s exactly the kind of clothing we want to create. Pieces you keep coming back to, that can take you from everyday moments to celebrations and feel new again depending on how you style them.
20 years later, the idea is still the same. Lollys Laundry isn’t just about clothes. It’s about the women who wear them and all the different ways they make them their own.
Welcome to our universe
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