About the brand
LOLLYS LAUNDRY
Based in Copenhagen, Lollys Laundry was created in 2007 to be your ultimate wardrobe companion. From a day at the office to a night out, from beach parties to festivals – our designs are made to keep up with your life. Think strong wardrobe staples, colorful prints, and unique details that add that little extra touch. In short, a wardrobe that gives you the freedom to live life your way – always feeling confident and stylish.
Lollys Laundry is known for its vibrant prints and feminine silhouettes, which we blend with edgy and classic elements. From our signature leather leggings to soft knits, flowing bohemian dresses, and quilted patchwork jackets – our collections offer timeless favorites for your wardrobe.
MEET THE OWNER AND DESIGNER
Kamilla Byriel Terkelsen is the founder, designer, and the very heart of Lollys Laundry. Since its beginning 17 years ago, Kamilla has grown Lollys Laundry into one of the leading brands on the Danish fashion scene.
With more than 25 years of experience as a designer, Kamilla is one of Denmark’s most influential designers and entrepreneurs. Her energy, passion, and creative vision shine through in every collection, every process, and every little detail. For Kamilla, fashion is all about joy, personality, and self-expression – because if it’s not fun, then what’s the point?
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Lolly can be you. Lolly can be me. Lolly can be young, mature or both. Lolly loves chunky knits just as much as flowing dresses. She’s someone who mixes patterns, textures, and colors with her own unique style. Lolly loves affordable design, high quality, and little details that make a big difference.
The colors, prints, and patterns in every Lollys Laundry collection are carefully selected by our Creative Director, Kamilla Byriel. We wanted to create a brand that reflects your personality, with timeless favorites that truly feel like your own.
Get inspired – follow us on Instagram or sign up for our newsletter
Step into our colorful universe on Instagram, where we share our #FeelingLollys moments and highlight community content to inspire your style. From behind-the-scenes glimpses to creative ways to style your Lollys favorites – we celebrate individuality and spread joy through fashion.
Get inspired – follow us on Instagram or sign up for our newsletter
Dive into our colorful universe on Instagram, where we share our #FeelingLollys moments and highlight community content to inspire your style. From behind-the-scenes glimpses to creative ways to style your Lollys favorites – we celebrate individuality and spread joy through fashion.