Lollys Laundry
Social Impact Collaborations
Committed to giving back through responsible actions
At Lollys Laundry, we believe in using our voice, platform, and creativity to help children, young people, and women thrive — in Denmark and beyond. Our support is rooted in equality, and we stand behind initiatives that uplift individuals and communities, regardless of gender.
Caring for others is simply part of how we do things. From backing initiatives that support families facing difficult circumstances, to promoting mental well-being and opening up access to education for girls, we take action where we can.
Through donations, product collaborations, and creative partnerships, we’re proud to shine a light on the causes close to our hearts.
Scroll down to explore the projects we support.
Charity collab pieces
WE SUPPORT
Plan International
not just fashion – a movement for girls’ rights
At Lollys Laundry, we believe in using our voice – and our designs – to support something bigger than fashion. We're proud to stand with girls around the world who are fighting for equality, education, and the right to shape their own futures.
But the reality is alarming. Globally, 736 million women – nearly one in three – have experienced violence in their lifetime. In Denmark alone, over 118,000 women are subjected to partner violence every year.
Together with Plan International, our founder and head designer Kamilla Byriel created a unique illustration of two women in balance, a symbol of strength, unity, and empowerment. The design was featured on 600 donated CaliforniaLL Logo Sweatshirts and a limited-edition tote bag. All proceeds went directly to Plan International’s work for girls’ rights, education, and empowerment.
And the message lives on.
Our recent collaboration with artist Iris Gold and Plan International, we launched the NO MEANS NO socks – a bold reminder that boundaries must always be respected. For every pair sold, we donate 50 DKK to support the fight against gender-based violence.
All over the world, young women and men are speaking up, saying no to violence, sharing their stories, and working to change both their communities and the statistics.
We’re proud to stand with them.
"I want to support girls and young women who haven't had the opportunities I have. Just a small contribution can create great value for many women."
Kamilla Byriel - Designer & Founder of Lollys Laundry
WE SUPPORT
Gadens Børn
We are proud to support Gadens Børn, a Danish charity that works to improve the lives of vulnerable children in India. They help children gain access to education, healthcare, and daily meals – offering safety, hope, and a chance at a better future.
As part of our partnership, we donate clothing to their flea markets and provide outfits for their annual charity gala, where Lollys Laundry pieces are auctioned to raise money. Our most recent donation covered over a year’s worth of schooling and meals for a child. A small contribution – with a big impact.
we support
Julemærkehjemmene
In 2023, we teamed up with Julemærkefonden, a Danish foundation that supports children struggling with loneliness, bullying, and low self-esteem.
Kamilla Byriel designed a sweatshirt inspired by the very first Christmas Seal from 1904. In early 2024, we visited the Julemærkehjem in Roskilde to hand over the proceeds from the sweatshirt sales.
Despite only receiving 2.7% of their funding from the state, the five Julemærkehjem homes in Denmark make a powerful difference. After a stay, children report fewer feelings of loneliness and higher self-esteem. Still, hundreds of children remain on the waiting list.
We’re proud to have supported this vital cause and to play a small part in helping more children in Denmark feel seen, supported, and strong.